Coach, Competitor, or Brand: A Fitness Photographer Doesn't Shoot the Same Way for All Three
Most people assume fitness photography is straightforward—put someone athletic in front of a camera, find good light, and capture the muscle definition. That assumption is what leads to underwhelming images. The reality is that a fitness photographer approaches each client category with a fundamentally different mindset, because the purpose behind the images is entirely different. A personal trainer needs to look approachable and credible.
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