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Trading Areas: Primary, Secondary, and How Far Guests Will Travel for Your Concept | # trading areas

Trading Areas: Primary, Secondary, and How Far Guests Will Travel for Your Concept

Trading Areas: Primary, Secondary, and How Far Guests Will Travel for Your Concept

Understanding trading areas is essential for anyone opening, expanding, or turning around a foodservice business. Whether you are a first-time entrepreneur or a multi-unit operator, decisions around trading areas affect rent negotiations, menu pricing, staffing, and long-term profitability