Some friendships break because of betrayal.
Some because of distance.
And some—because you just didn’t show up.

This hoodie wasn’t designed for the perfect people.
It wasn’t made for those who always said the right thing, replied on time, or remembered every birthday.
It was made for the ones who didn’t.
The ones who look back and flinch.
The ones who still carry that name in the back of their mind:
BadFriend.

Not out of pride. Not out of guilt.
But out of truth.

The Message Is the Design

The BadFriend Hoodie doesn’t scream. It speaks.

Front and center, across the chest, sits one word embroidered in clean, minimal type: BadFriend. Not ironic. Not edgy. Just honest.

It’s a label you gave yourself when no one else did. A name you wore quietly long before this hoodie existed. Now it’s real. Visible. And maybe, just maybe—transformative.

On the back, in faded ink, almost ghosted into the fabric:

"If I could go back, I’d answer the phone."

A line some people won’t even notice. But if you’ve been there? You’ll feel it. It's not decoration. It's reflection.

Built for Comfort. Meant for Discomfort.

The hoodie is made from premium heavyweight cotton fleece — soft, durable, and meant to feel like something you’ve owned for years. Because regret sticks around that long, too.

• 80% cotton / 20% recycled polyester

• Pre-shrunk and garment-dyed — each hoodie carries slight color variations, just like no two stories are the same

• Oversized, unisex fit — for layering, lounging, or disappearing into

• Kangaroo pocket — to hold your phone, or your unsent apology

• Double-layered hood — for silence, shade, or just shutting out the noise

Colorways reflect the emotional weight of what’s left unsaid:

• Dust Black – for the messages you never replied to

• Storm Gray – for the tension between words

• Faded Maroon – for the apologies that came too late

Every hoodie ships with a sealed card tucked in the pocket. Each card carries a short, handwritten message — something someone might’ve said if they had the chance. Some real. Some imagined. All of them human.

Why We Made It

We didn’t make this hoodie because it was trending.
We made it because we’ve all been someone’s bad friend.

Maybe we didn’t check in when it mattered.
Maybe we made it about us when it wasn’t.
Maybe we ghosted. Disappeared. Pushed them away.

We wanted to wear something that doesn’t pretend we were perfect.
That doesn’t hide behind curated captions and filtered timelines.
Something that says: “I was part of the problem. I’ve grown. But I haven’t forgotten.”

The BadFriend Hoodie is for people who are ready to admit the truth — even when there’s no one left to hear it.

Who It’s For

Not everyone.
Not people chasing the next aesthetic.
Not the ones afraid of facing themselves.

It’s for:

• The one who ghosted first

• The one who thought they had more time

• The one who hurt someone while they were hurting too

• The one who stayed silent when it counted

• The one who knows better now

If any of that feels familiar, this hoodie’s yours.

A Drop Like a Goodbye

We won’t be restocking this.
Just like some friendships, it’s one-time-only.

Each hoodie is part of a limited drop — small batch, no reprints. When they’re gone, that’s it. Closure, in its own way.

Not Just Something You Wear. Something You Carry.

You don’t need to explain it to anyone.
You don’t even have to post it.
Just put it on. Sit with it. Feel it.

This isn’t merch. It’s memory.
It’s a mirror.
It’s a second skin for the version of you that’s still healing, still learning, still showing up — slowly, but more honestly than before.

The BadFriend Hoodie doesn’t ask for forgiveness.
It just admits the truth.

And sometimes, that’s the first step forward.