The modern information landscape has changed the manner in which society obtains and processes breaking news. BreakingNews notifications have become omnipresent in everyday life, fundamentally reshaping our presuppositions about the availability of information and the timelines for (and expectations of) our responses. Such cultural shifts come as symptoms to wider pressures of technology, media competition, and audience expectations, which continue to remake journalism, as well as public discourse.

The spread of 24-hour news has placed pressure on all media outlets to supply breaking news updates in real-time. TV networks, online news sites and mobile apps, face increasingly fierce competition to be the first to source breaking news stories and sometimes sinfully prioritize speed over accuracy. For a culture already confused by audience segmentation, the competition for primacy placed entirely new expectations for the delivery of information that audiences demand on every conceivable platform.

Social media has also democratized the distribution of BreakingNews to the point where regular citizens witness, report, and share events in the moment. This is not to mention that the witness is now able to post images, video and real-time developments, which are available to viewers and audiences around the world before mainstream media can credibly view their news. Certainly, traditional media has had to reconsider their verification procedures as they experience competition to unfiltered information, without having editors to shape or mediate these facts.

The endless distractions caused by constant BreakingNews exposure lead to new varieties of information fatigue and anxiety for daily consumers. Daily consumers of habitual, urgent breaking news allow themselves to become desensitized to truly important events and develop chronic anxiety related to global events. Mental health professionals are beginning to study the impacts of constant coverage of crisis situations on society's mental health and wellbeing.

Alert systems have trained consumers to expect real-time responses for what they consider to be earth shattering events, which create addictive user behaviors that news organizations are eager to promote. BreakingNews alerts create dopamine responses in audiences and fuel habitual, all-day, consumption of news websites. The behavioral response has transformed episodic news consumption into constant behavioral cycle of consumption.

What is now considered BreakingNews, as an information product, has been stretched significantly further beyond the usual crises that would be expected. Instant alerts about entertainment developments, sports updates, and celebrity news are now treated in the same manner as stories concerning planetary events and crises involving governments. This inflation of significance has diminished the influence of urgent information and has pushed audience users to become accustomed to being stimulated constantly.

Attitudes towards BreakingNews culture can vary greatly by geographic circumstance and technology capability; with the news willingness to report breaking news restricted by press freedom, countries can manipulate the timing of news and response, while in countries with open media the media can experience information overload with breaking news from competing sources.

The financial pressures from the BreakingNews culture were important to discuss as this culture has grown. There is a paradigm of advertisement revenue that is derived from heavy traffic and frequent site returns, which externally pressures news organizations to maximize notifications and sensationalize stories. This commercial circumstance has practically changed editorial judgement about what news warrants immediacy.

Looking to the future, artificial intelligence and advances in automation may drive BreakingNews dissemination, and as this culture continues to expand, new problems associated with a human gatekeeper for validation service will arise. While machines can process and disseminate everything that comprises information faster than humans as in editors. Machines may not be able to understand the context in order to facilitate good journalism.

For today's news consumer, the challenge may be developing a healthier relationship with BreakingNews culture while staying informed about stories that truly matter. This is a balancing act of being informed, while being faced with saturated, overwhelmed by the amount of news. Achieving balance in the media overconsumption requires significantly while introducing media literacy skills that educational institutions are

beginning to systematically address.

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